Privacy Policy
Total Supermarket ("we," "us," or "our") operates the website totalsupermarkets.com (the "Site"). This Privacy Policy explains what information we collect, how we use it, and what rights you have regarding your personal data. By using the Site, you agree to the practices described in this policy.
1. Information We Collect
Information you provide directly
- Name and email address when you contact us or sign up for weekly deal alerts.
- Phone number if you choose to receive SMS or WhatsApp notifications.
- Any message or inquiry you submit through our contact form.
Information collected automatically
- Usage data: pages visited, time spent on each page, links clicked, and search terms used within the Site.
- Device and browser data: IP address, browser type, operating system, and referring URL.
- Cookies and similar technologies: we use first-party cookies to remember your language preference (English / Spanish) and the items in your shopping list. See Section 6 for details.
2. How We Use Your Information
- To display the weekly digital circular and allow you to build a personalized shopping list.
- To respond to your questions, comments, or service requests.
- To send you weekly deal alerts and store announcements, only if you have opted in.
- To analyze how visitors use the Site so we can improve content, navigation, and performance.
- To comply with legal obligations and protect the rights, property, or safety of Total Supermarket, our customers, or the public.
3. Legal Basis for Processing (California Residents — CCPA)
If you are a California resident, the California Consumer Privacy Act (CCPA) grants you additional rights. We collect and process personal information on the following bases:- Performance of a service: to operate the Site and provide the features you request (e.g., the shopping list).
- Legitimate interests: to improve the Site and communicate relevant offers, where these interests are not overridden by your privacy rights.
- Consent: for marketing communications such as deal alerts or SMS notifications. You may withdraw consent at any time.
4. Sharing of Information
We do not sell, rent, or trade your personal information. We may share it only in the following limited circumstances:- Service providers: third-party companies that help us operate the Site (hosting, analytics, email delivery) and are contractually required to protect your data.
- Legal requirements: when disclosure is required by law, court order, or government authority.
- Business transfers: in the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you before your data becomes subject to a different privacy policy.
5. Data Retention
We retain personal information only for as long as necessary to fulfill the purposes described in this policy, or as required by law. Contact form submissions are kept for up to 12 months. Analytics data is retained in aggregated, anonymized form indefinitely.6. Cookies
We use the following types of cookies on the Site:- Essential cookies: required for the Site to function (language preference, shopping list session). These cannot be disabled.
- Analytics cookies: we use Google Analytics to understand how visitors interact with the Site. This data is aggregated and does not identify you personally. You can opt out via the Google Analytics Opt-out Browser Add-on.
7. Your Rights
Depending on your location, you may have the following rights regarding your personal information:- Access: request a copy of the personal data we hold about you.
- Correction: ask us to correct inaccurate or incomplete information.
- Deletion: request that we delete your personal data, subject to certain legal exceptions.
- Opt-out of marketing: unsubscribe from deal alerts or SMS notifications at any time by following the unsubscribe link in any email or replying STOP to any SMS.
- Data portability: receive your data in a structured, machine-readable format where technically feasible.