Privacy Policy

Total Food Supermarket ("we," "us," or "our") operates the website totalsupermarkets.com (the "Site"). This Privacy Policy explains what information we collect, how we use it, and what rights you have regarding your personal data. By using the Site, you agree to the practices described in this policy.

1. Information We Collect

Information you provide directly

• Name and email address when you contact us or sign up for weekly deal alerts.
• Phone number if you choose to receive SMS or WhatsApp notifications.
• Any message or inquiry you submit through our contact form.

Information collected automatically

• Usage data: pages visited, time spent on each page, links clicked, and search terms used within the Site.
• Device and browser data: IP address, browser type, operating system, and referring URL.
• Cookies and similar technologies: we use first-party cookies to remember your language preference (English / Spanish) and the items in your shopping list. See Section 6 for details.

We do not collect payment card numbers or financial account information. All in-store transactions are processed at our physical locations only.

2. How We Use Your Information

• To display the weekly digital circular and allow you to build a personalized shopping list.
• To respond to your questions, comments, or service requests.
• To send you weekly deal alerts and store announcements, only if you have opted in.
• To analyze how visitors use the Site so we can improve content, navigation, and performance.
• To comply with legal obligations and protect the rights, property, or safety of Total Food Supermarket, our customers, or the public.

3. Legal Basis for Processing (California Residents — CCPA)

If you are a California resident, the California Consumer Privacy Act (CCPA) grants you additional rights. We collect and process personal information on the following bases:

• Performance of a service: to operate the Site and provide the features you request (e.g., the shopping list).
• Legitimate interests: to improve the Site and communicate relevant offers, where these interests are not overridden by your privacy rights.
• Consent: for marketing communications such as deal alerts or SMS notifications. You may withdraw consent at any time.

We do not sell your personal information to third parties.

4. Sharing of Information

We do not sell, rent, or trade your personal information. We may share it only in the following limited circumstances:

• Service providers: third-party companies that help us operate the Site (hosting, analytics, email delivery) and are contractually required to protect your data.
• Legal requirements: when disclosure is required by law, court order, or government authority.
• Business transfers: in the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you before your data becomes subject to a different privacy policy.

5. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this policy, or as required by law. Contact form submissions are kept for up to 12 months. Analytics data is retained in aggregated, anonymized form indefinitely.

6. Cookies

We use the following types of cookies on the Site:

• Essential cookies: required for the Site to function (language preference, shopping list session). These cannot be disabled.
• Analytics cookies: we use Google Analytics to understand how visitors interact with the Site. This data is aggregated and does not identify you personally. You can opt out via the Google Analytics Opt-out Browser Add-on.

You can manage or delete cookies through your browser settings at any time. Disabling analytics cookies will not affect the functionality of the Site.

7. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: request a copy of the personal data we hold about you.
• Correction: ask us to correct inaccurate or incomplete information.
• Deletion: request that we delete your personal data, subject to certain legal exceptions.
• Opt-out of marketing: unsubscribe from deal alerts or SMS notifications at any time by following the unsubscribe link in any email or replying STOP to any SMS.
• Data portability: receive your data in a structured, machine-readable format where technically feasible.

To exercise any of these rights, contact us at info@totalsupermarkets.com. We will respond within 30 days.

8. Children’s Privacy

The Site is not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.

9. Third-Party Links

The Site may contain links to external websites (for example, store locator maps or product brand pages). We are not responsible for the privacy practices of those sites and encourage you to review their policies before providing any personal information.

10. Security

We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. If the changes are material, we will notify you by posting a notice on the Site or by email (if you have provided one). Your continued use of the Site after changes are posted constitutes your acceptance of the updated policy.

12. Contact Us

If you have questions or concerns about this Privacy Policy or the way we handle your data, please contact us: